CASE STUDIES
Work that moved the needle
What I did, what was shipped, what changed for the business and its customers.
personio / hr tech / 2023–2026
Rebuilding Personio’s core product functionality with a new quality bar

- 44% → 71% CSAT
- Between Jan 2024 and May 2025
- 31% → 38% win-rate
- Against competitors
veyor / logistics / 2021
A new product for loading docks: From insight to product market fit

- 4,692
- Bookings in the first month
- First enterprise client
- Signed after the pilot
Past talks and workshops

Keynote · 2025
Product announcement: welcome to a new Personio
▶ Watch video
Online event · May 2021
Creando mejores equipos de diseño UX
▶ Watch video
HCD UAE Meetup · Oct 2020
Amplifying the impact of design or scaling your team
▶ Watch video
UX New Zealand conference · 2019
UX Debt: The Hidden Cost of Suboptimal Design Solutions
▶ Watch video
let's talk
Tell me what you're working on. If I can help, I'll say so. If not, I'll say that too.






