- Founder + Designer
- 15+ years designing complex B2B products - accounting, HR, data...
- Multiplier approach
- I measure success by how little the team needs me by the end.
- HCI Background
- Strong product and systems thinking, Information Architecture and Usability.
- Human-first leader
- The best design work comes from teams who feel safe enough to fail.
Why me
I drive clarity by helping people see what they're too close to see
Read more about my leadership approach →
Who this is for
NO DESIGN LEADER IN-HOUSE
- Founders making product design calls without a senior voice in the room, facing a decision they don't trust themselves to make alone
- Teams about to ship something big who want an external UX check
ALREADY LEADING DESIGN
- Heads of Design who want an outside ally — someone with no stake in the internal politics and who brings a unique view
- Design leaders stuck on a tricky problem who need a sparring partner but don't have anyone senior enough in their org
How it works
- 01Fill out a short formA few lines on what you're stuck on, no deck required
- 02I'll send you an invite If I think I can help, I'll find a slot that works for both
- 03We jam for an hourOne-to-one, confidential, the first session is on me
- 04You leave with clarityA reframed problem, a new direction, or a list of UX issues
“Elena's most impactful strength is her ability to take several steps back, look at a problem in a new light, structure it, and come up with entirely new solutions.”
“Elena's pushes for us to think differently about a topic have often helped us deliver much better experiences significantly sooner.”
“Elena sets a high bar for the user experience and deeply cares about the needs of customers. She finds the right pragmatic balance between aiming for a stellar experience and ensuring a steady pace of improvements.”
“Elena demonstrated a unique ability to synthesise complex requirements from multiple areas into holistic, technically feasible solutions that met the needs of customers across different segments.”
“Elena is an absolutely superb manager and designer. She has a fantastic way of pushing for the best possible solution for users, challenging us to rethink accepted patterns to ensure we're delivering the best experience in the most efficient ways.”
“Her insights into what projects are running across the organisation, and her ability to connect dots between roadmaps of various teams, allowed us to identify potential bottlenecks and misalignments before they became problems.”
“Elena found the right altitude enabling her team to execute while providing enough support to resolve blockers and unexpected discoveries in a timely manner.”
“Her deep understanding of the team, the space we work in, and what's happening across the organisation has helped us push forward and deliver value, even when things felt pretty hard.”
“She's able to go deep in the weeds AND think at a high level — which means she's able to bring so much to the team.”
“She managed to work both wide and deep. The project required a lot of mental capacity, and critical, out-of-the-box thinking. Elena delivered both.”
LET'S TALK
Stuck on a UX problem? Our first 1-hour jam is free.
Bring the problem as-is. We'll figure out the shape of it together.
